20 Beautiful Landing Page Design Examples to Drool Over [With Critiques]
A professionally designed landing page can improve your conversion rates.
This post is all about showcasing awesome landing pages, to give you some inspiration for your next design. It’s worth stating that no page is ever perfect – or conversely, every page can be better. With this in mind, we’ll be offering perspective on what makes each page special or interesting, while providing some insight into what we would try out in an A/B test experiment to optimize for higher conversions.
But what is it that makes a landing page design effective?
There are many factors, but the principle reasons are an adherence to the fundamental rules of conversion centered design:
Use a clear and concise value statement so visitors understand the purpose of the page immediately
Focus the whole page on a single message, with a single primary call to action (CTA)
Use conversion design rules to make your CTA stand out (whitespace, color, contrast, directional cues)
When using a form to collect data, balance the amount of information requested with the perceived value of the item being given in return (report, eBook etc.)
And many more that I’ll get into in the examples below…
Note: All of these landing pages were built u