A professionally designed landing page can improve your conversion rates.
This post is all about showcasing awesome landing pages, to give you some inspiration for your next design. It’s worth stating that no page is ever perfect – or conversely, every page can be better. With this in mind, we’ll be offering perspective on what makes each page special or interesting, while providing some insight into what we would try out in an A/B test experiment to optimize for higher conversions.
But what is it that makes a landing page design effective?
There are many factors, but the principle reasons are an adherence to the fundamental rules of conversion centered design:
Use a clear and concise value statement so visitors understand the purpose of the page immediately
Focus the whole page on a single message, with a single primary call to action (CTA)
Use conversion design rules to make your CTA stand out (whitespace, color, contrast, directional cues)
When using a form to collect data, balance the amount of information requested with the perceived value of the item being given in return (report, eBook etc.)
And many more that I’ll get into in the examples below…
Note: All of these landing pages were built u
LeadPages makes it super simple to publish your squeeze pages to any Facebook business page. Within a few clicks, you can turn your business’s Facebook page into a lead generation tool and start collecting email addresses from potential buyers.
This is one of the unique features that LeadPages has over OptimizePress and I have to say it’s fantastic, even though I am a die-hard OptimizePress fan! Watch the video above and you’ll see just how easy and fast it is to do this, without having to use any other random 3rd party tools that you need to authorise to your Facebook page first (I hate those tools!).
How to use this unique LeadPages feature:
Once you’re done customizing any LeadPages page to your liking, and assuming you’re already logged in your Facebook account, from the publishing options page under, “I want to add this page as a tab on my Facebook page”, click add to Facebook page, select which page you’d like to publish to, then finally click ad page tab. It’s that simple.
You can use this feature to:
– get your ‘fans’ to subscribe via email (thereby getting them onto YOUR own list)
– add opt-in forms to your Facebook page to giveaway a free eBook or product
– use it to build a targeted email list of Facebook fans
– run competitions and get opt-ins from your fans
Do you have a strong visual presence on your social channels?
Do you want to build better online brand recognition?
Using consistent visual design elements in your social media marketing efforts helps people recognize your updates.
In this article, you’ll discover how using consistent colors, fonts and photo filters sets your brand up for social media success.
Why Visual Branding Is Important
There’s a secret that successful companies know about social media: A strong visual brand helps you connect with your community and effectively convey your brand’s personality. In short, it makes you memorable. Like Twizzlers.
Content calendars, brand personalities and tone-of-voice guides have become all the rage in social media circles, but visual social branding—the way your content looks—is still in its infancy.
#1: Set Your Color Palette
Does your company have specific colors associated with it?
If not, I encourage you to think about your brand’s personality and how you can convey it with color; a strong color palette is a key element of brand recognition.
Are you a fun brand that wants to inspire creativity? Use bright or pastel colors. Or are you an insurance brand built on trust? Use trustworthy dark blues and maroons.
Both Google and Virgin Mobile are examples of successful companies using established brand colors.
Google‘s color scheme is immediately recognizable and is used in all of the company’s imagery. The colors (primary red, blue, yellow and green), as well as their images, reflect Google’s playful, innovative culture.
Virgin Mobile also does a great job when it comes to reflecting its brand uniformly on social media. All of its social posts adhere to the same color palette and are consistent with the company’s website and other promotional material such as physical store signage, email marketing and television advertising.
If you want to be sure you’re using the same colors throughout your marketing materials, write down the hex codes so you have them handy any time you need to create graphics. It’s a good idea to share the codes with your team.
#2: Determine Your Brand Fonts
Like your color palette, your font choice should reflect your brand’s personality. Don’t go crazy. You only need two to three fonts. Any more than that and your audience may be distracted and your message lost.
The 1 Million Women Facebook page combines a fun, modern font with images for its posts. Using the same font for each post trains their audience to recognize the company’s Facebook updates in the news feed, which in turn encourages more interaction.
Do you have a font you use regularly on your social media posts? If not, pick two to three that represent your brand and incorporate them into your marketing efforts.
#3: Use Photo Filters
Color palettes and fonts may be things you already have in place, but have you considered adding a consistent look and feel to your photos?
Using the right filter for all or most of your pictures can reinforce your brand’s culture and personality and may even make your posts more recognizable in the news feed.
The first step in picking out your photo filter is to decide which effects work best with your existing design elements (e.g., color palette and fonts). Think about what kind of message you’d like your images to convey. Are you sunny and bright, cool and urban or colorful and fresh?
In their Autumn/Winter campaign, fashion retailer Zara bumped up their images with high contrast and a heavy vignette to achieve this classy black-and-white effect. Easy to replicate, this photo effect is a good one for demonstrating sophistication and a cool urban vibe.
Now, of course, no two brands are the same, and a filter that suits one brand won’t necessarily suit another.
Unlike Zara, fashion brand Tigerlily offers a whimsical charm in its imagery. The company uses a filter that quickly conveys the company’s personality.
Is there a photo filter that would work well with your brand? Consider using one to bring a consistent look and feel to the photos you share on your social media sites.
#4: Design Consistent Templates
Now that you have your colors, fonts and filters (as appropriate), you want to be sure to use them together every time you create new marketing materials (even if that material is just a Facebook, Pinterest or Google+ post).
Oreo is one of the best-known examples of how templates can be used to great effect on social media.
In 2012, the company updated its Facebook page with a new image each day for 100 days. Labeled as The Daily Twist, the brand took a pop-culture reference and imagined it through the Oreo brand.
In the image below, you can see that Oreo created a specific template for the campaign. Each Facebook post included the brand’s color palette and font, an Oreo cookie design, the date, a title and a logo.
These consistent elements tied each post together and made the campaign easily recognizable.
Take the time to create templates for quotes, announcements, sale products, promotions or competitions. They’ll make it easy for you and your team to quickly create and post timely content. And they’ll also make it easier for your social media fans to recognize your brand and encourage further engagement.
Some Parting Thoughts
The key to social media is building a relationship with your audience. Increase that relationship by promoting familiarity through branding.
When you use colors, fonts and filters consistently, your fans and followers come to recognize your brand quickly and your content stands out in their social feeds.
Set aside some time to review your company’s online image. If you take away your company’s name, will your fans still know it was you posting? If not, look at ways you can implement the ideas in this article.
What do you think? Have you tried any of these techniques on your social media pages? Do you have additional tips? Share your tips and designs below!
Learn how to create a $2500 wordpress website in 1 hour step by step with no knowledge of how to make a website necessary. This tutorial will show you each step how to build a website from getting hosting and installing wordpress to choosing a theme and creating a logo.
Video tutorial with the strategy to make $20-50 or more money online using free resale and private label rights products (MRR and PLR).
Make money with PLR products on internet.
Today Karen Hudes, J.D., joins the Gnostic Media podcast to discuss “The World Bank: Centralization and Corruption”. This episode is being released on Friday, April 4, 2014, and was recorded April 1, 2014.
Karen Hudes has devoted three decades to exposing corruption in the world’s financial system. She worked in the World Bank’s Legal Department for 21 years, and was appointed to a Board taskforce on reform of the World Bank. She reported a cover-up of corruption up the corporate ladder to the World Bank’s Audit Committee, to the US Treasury Department, to the US Congress, and then to 188 member countries of the Bretton Woods institutions. Occupy Wall Street says “Hudes’ story is easily the most interesting, compared to major financial scandals, surveillance, etc. The American public, indeed the whole world, would unify with an understanding of a rigged world for a few.” The World Bank and the International Monetary Fund are called the Bretton Woods institutions because that was the name of the ski resort in New Hampshire where 44 founding nations met in 1944 to establish these international organizations.
Karen’s suggested reading:
And they waited for Maj. General Michael Carey to make sure that a nuclear bomb detonated in the ocean instead of on Charleston on October 8, 2013 before firing him for what happened the previous summer? http://beforeitsnews.com/banksters/2013/11/us-allies-do-some-stocktaking-and-we-will-help-patriots-2433698.html
Here is what another member of the US’ Armed forces says about what is really going on in the military:
Here is the rest of the book:
For Bitcoin donations for this episode, please send to:
Please make other forms of donations here:
Donations. This episode is brought to you by:
Today Adam B. Levine joins the Gnostic Media podcast, to discuss “Bitcoin and Metacoins – the New Frontier”. This episode is being released on Thursday, March 16, 2014, and was recorded yesterday.
Adam B. Levine is the Founder & Editor-in-Chief of the LTB Content Network and www.LetsTalkBitcoin.com. He is also the Chief Visionary Officer at the humint.is consortium. Adam believes in the transformative and empowering potential of decentralizing everything, and views Cryptocurrency as the most important vehicle driving that change.
Contact Adam at:
Adam’s websites and projects:
Bitcoin donations for this episode, please send to:
Donations. This episode is brought to you by:
Podcast: Play in new window | Download (Duration: 1:33:30 — 85.8MB) | Embed
From 19th-century crimes of passion to the frontiers of brain surgery, we investigate the gap between mind and brain with the novelist Lisa Appignanesi and the neurosurgeon Henry Marsh
This weeks video shows you how to generate free traffic generation and going viral through videos. How to submit your videos to 50 video sites in 5 minutes using Traffic Geyser.
Do you find it hard to have meaningful engagements with prospects on Twitter?
Do you want a better way to find quality prospects and increase your Twitter ROI?
Twitter is a key social media tool that gives you access to a targeted audience and relevant conversations, but first you have to cut through the noise.
In this article I’ll detail three steps for using Twitter hashtags to their full potential. Get ready to find useful conversations that connect you with ideal prospects.