MARKETING WITH FACEBOOK 2
As we all know Facebook loves to switch it up on the back end and keep us guessing, or that’s what it feels like. Really they’re trying to keep content that users know, like and trust front and center for them…improving the user experience is their goal.
What does this mean for business owners?
Of course we need to adjust our use of the platform to maintain the highest return for our marketing efforts.
Right now the posts that are flying around like hot cakes on Facebook are‘link posts.’These are any posts that you place a link into the post AND keep the preview. Let’s walk through this so your posts stay front and center in your audience’s Facebook news feed.[Read more…]
Two marketing challenges frequently face online entrepreneurs:
- How to convert social media followers into quality leads
- How to get content on their Facebook business page seen by more followers in the newsfeed
I’ve been experimenting with a strategy to conquer both challenges after I received a quickFacebook page “makeover”from Erin Tillotson.
whining mentioning to Erin that I was tired of having to “pay to play” on Facebook. I want the people whovoluntarilyliked my page to be able to see my content without having to buy ads. Sounds reasonable, right?[Read more…]BY DENISE WAKEMAN